YouTube Wants You To Watch Longer . . .

Feel that you haven’t been spending enough time on YouTube lately? YouTube agrees. Today it was announced that YouTube, one of the biggest search engines in the world in and of its own right, has changed its algorithm, rewarding videos that people “watch...

Ho! Ho! Ho! — #Ho!

Image: Andreas Rentz / Getty Images We’ll be taking a holiday break here at the 435 Digital blog. To spread a little cheer I’m presenting a few clips from the top 15 holiday  movies of all time as voted by Chicago Tribune’s Red Eye readers....

Narrowcasts showcase creativity on social Web

The social Web challenges me to get out of my way and to think anew  about  whatever it is that I am doing – whether it  is washing dishes or crafting a Tweet. But still it’s easy to get stuck in a mindset that values fast and efficient over fun and meandering.  It’s...