Chicago’s historic blizzard created a new kind of opportunity. Thanks to the rising popularity of social media, several local hotels were able to identify, reach out to and ultimately help stranded travelers. Here’s their advice.
Scott Kleinberg manages @RedEyeChicago, which has more than 30,000 followers and is used to gather news, tips and photos for the newspaper.
We recently spoke with Scott about how he’s created community around @RedEyeChicago and how businesses can use Twitter effectively.
At its core, social media is about authenticity, transparency and community. The same can be said for family-owned businesses that go back generations.
We recently discussed Threadless’social media strategy with founder Jake Nickell and Cam Balzer, vice-president of marketing.
Here are 10 of their ideas that you can apply to your own company.
Craig Kanalley is the Huffington Post’s senior editor of traffic and trends. Previously Craig launched BreakingTweets.com and taught the nation’s first college class about Twitter. We recently spoke with Craig via email about how to use Twitter effectively during breaking news stories.