Is Your Website Your MVP?

Have you considered what might happen if a website was entered into the Employee of the Month contest? We aren’t expecting to see a picture of a URL hanging at the entrance of buildings any time soon, and we’re not downplaying the value of hard working employees. We...

Chicago Booth panel talks social media

Last Friday a few hundred  smart business people lunched together at Chicago’s Hyatt Regency to talk about “The Economics of Social Media.” Except for a few dozen oddballs — myself included — most everybody  was an MBA from  the Booth School of the University of...

ROE: Return on Engagement

It’s clear. People love the digital space. 500 million Facebook users are building their social identities and connecting with others. 145 million Twitter users are sharing thoughts, links and information. 3 million people are “checking in” on Foursquare and 200...