A PPC Lesson from “The Internship”

“The Internship” stars Vince Vaughn and Owen Wilson as two middle-aged “dinosaurs” who are forced to become interns at Google when technology renders their former jobs obsolete. Whether or not you have had the chance to see the “Wedding Crashers” duo in their most...

PPC Terminology: Click Through Rate

More than just about any other part of my job as Paid Search Specialist, I get asked about terminology. “What is CPC?” Answer: Cost Per Click “How do I figure out an ROAS?” Answer: Calculate your Return on Advertising Spending by dividing revenue from an ad by the...