#FreeJeansFail: Testing Facebook Deals

This morning, word spread quickly that The Gap was giving away 10,000 pairs of jeans to customers who checked in at the store using Facebook Places. It was one of the first Facebook Deals to go live, according to CNN. Ever the fashionable geeks, we rushed out the door...

435 Social Media A-Z: C is for Count On Your Network

To successfully use social media for your business, you need to grow a network of loyal users who will talk honestly and passionately about your brand on sites like Facebook and Twitter and in the blogosphere. Done right, your business will be able to count on your network to give you feedback, ideas and ultimately act as unofficial brand ambassadors.

Viral Uproar: The New Gap Logo is a No Go

It happened to Pepsi and to Tropicana. Now it’s happening to Gap. In an attempt to be more “contemporary” and “modern” the all-American retailer spit out a new logo that ended up becoming a complete mockery of the brand. The new logo with Helvetica style lettering and...