#FreeJeansFail: Testing Facebook Deals

This morning, word spread quickly that The Gap was giving away 10,000 pairs of jeans to customers who checked in at the store using Facebook Places. It was one of the first Facebook Deals to go live, according to CNN. Ever the fashionable geeks, we rushed out the door...

435 Social Media A-Z: C is for Count On Your Network

To successfully use social media for your business, you need to grow a network of loyal users who will talk honestly and passionately about your brand on sites like Facebook and Twitter and in the blogosphere. Done right, your business will be able to count on your network to give you feedback, ideas and ultimately act as unofficial brand ambassadors.

Why Your Restaurant Needs a Facebook Page

Vitrue.com announced the Top 25 Most Social Restaurants. Coming as no surprise, corporate giants like Starbucks and McDonald’s topped the list, but what did catch our attention were the rankings of Krystal and Pinkberry. Smaller restaurant chains can run equally...