Brand, reputation and social media

Edward L. Bernays is said to be “The Father of Spin,” the creator of modern public relations. For his contributions, Bernays is both vilified and honored. He was a masterful manipulator of  public image and wrote extensively about his ideas. During his...

Video: We Gon Find You

New trend remixes authentic content and turns them into viral hits, money makers A local news station’s coverage of an attempted rape was discovered and re-purposed into a song so popular that it has more than 21 million hits and is currently number 77 on iTunes Top...

Three Things Most Viral Videos Have in Common

When was the last time someone forwarded you a funny image, video or blog post? Why did it catch your eye? What makes stuff viral? It’s the content, stupid! When it comes to marketing your content for your social media campaign – one thing is crystal clear. If...