SEO Seminar Recap: What You Missed

I recently had the opportunity to take my knowledge of digital marketing to the next level by attending the Introduction to Digital Marketing seminar hosted by 312 Digital on January 22nd. 435 Digital’s SEO Director, Carolyn Shelby, presented the SEO portion of...

PPC Terminology: Click Through Rate

More than just about any other part of my job as Paid Search Specialist, I get asked about terminology. “What is CPC?” Answer: Cost Per Click “How do I figure out an ROAS?” Answer: Calculate your Return on Advertising Spending by dividing revenue from an ad by the...

Responsive Design is Good SEO

You’ve heard of responsive design. You’ve heard about businesses going mobile. You know you need a great mobile site if you don’t have one already. You may have heard many reasons for all of this, as well. Have you heard that one of the huge benefits of responsive...

SEO Your Content: 7 Tips to Boost Rankings

Search Engine Optimization (SEO) for any website content involves many factors beyond the words on the site. There are coding standards, tags, the architecture of the site, navigation, and page titles — many components. Yet when it’s time for you to write a...