Account Representative – SBS

ROLE An Account Representative for the 435 Digital is responsible for supporting a sales team and their accounts to maximize sales efficiencies, increase revenue and enhance customer satisfaction.  This role embraces all fulfillment related tasks that take place pre...

Facebook Graph Search: Best Practices

It’s time to become familiar with Facebook Graph Search. On January 15, 2013, Facebook released Graph Search. This is Facebook’s first attempt at a search engine and is only available to a limited set of users at this point, but will gradually roll out to more over...

Learning Paid Search: Just Start Somewhere

Research paper. Marathon training. Your Paid Search campaign. Whether or not you can remember the topic of your college thesis paper or the first long run of your marathon training, can you recall what the hardest part was? Most people would say it was the beginning....

SEO Tools for Beginners

Learning the principles of SEO and using SEO tools well can be daunting for beginners. The alphabet soup of acronyms and industry jargon alone can take months, if not years, to understand. In addition to the learning curve associated with all the terminology, a...

Mobile Content = Web Content

So you need to provide a good experience of your site on all devices, including mobile. Where do you begin? Somewhere you’ve heard the idea that you should provide different or less content on your mobile view than on your full site view. That misperception stems from...

Google Adwords New Feature: Call Extensions

What are the Google Adwords Call Extensions? Putting your company’s phone number into the ad copy of a PPC ad has long been a best practice. If you have the space within the ad, why not? It kills two birds with one stone: Not only do you have the potential to...