Making the Best of Adwords Enhanced Campaigns

Dear AdWords users, We’ve all had a very good relationship with Google and AdWords for years now. Their support and innovation has helped us expand and refine our paid search accounts year after year. Every new update added tools to help all search maketers get ahead....

SEO Link Building Tips

**UPDATE** In this article I reference making use of keyword rich anchor text. With recent Google updates, this has become a little more risky. I will personally continue to use keyword anchor text, but will now use more sparingly. Build the vast majority of your...

Is Instagram Video Worth the Hype?

On June 20th, Instagram released video functionality for their users. Have you tested it out yet? Some consider this update the most significant move since Facebook bought the online photo-sharing company over a year ago. Many people were asking how exactly video on...

Is Your Website Driving You Business?

Everyone who knows a thing or two about digital marketing knows that a website is the foundation for success. Driving any kind of traffic from various marketing efforts will eventually intersect with your website, and your business can’t afford to be less than...

A PPC Lesson from “The Internship”

“The Internship” stars Vince Vaughn and Owen Wilson as two middle-aged “dinosaurs” who are forced to become interns at Google when technology renders their former jobs obsolete. Whether or not you have had the chance to see the “Wedding Crashers” duo in their most...

Website Traffic as a KPI: Pros and Cons

Our last edition of “What’s Your (SEO) KPI?” focused on why “Search Rankings are a Terrible Performance Indicator.” This week, we will be discussing the pros and cons of using overall website traffic as a measure of your site’s key...

Hashtag your heart out, Facebook

Like it or not, Facebook is finally rolling out Hashtags. Back in March, we started to hear rumblings that Hashtags would come to Facebook. Since then, we have been patiently waiting to see how this would affect users, and especially brands, while serving an actual...

Meet Nik Wenzel – Web Developer

We’re excited to announce the addition of Nik Wenzel (developer, IT specialist, and opera singer) to the 435 Digital team. He’s hit the ground running and is already busy creating new web solutions and making sure our clients’ sites are humming...