SEO Link Building Tips

**UPDATE** In this article I reference making use of keyword rich anchor text. With recent Google updates, this has become a little more risky. I will personally continue to use keyword anchor text, but will now use more sparingly. Build the vast majority of your...

Is Instagram Video Worth the Hype?

On June 20th, Instagram released video functionality for their users. Have you tested it out yet? Some consider this update the most significant move since Facebook bought the online photo-sharing company over a year ago. Many people were asking how exactly video on...

Is Your Website Driving You Business?

Everyone who knows a thing or two about digital marketing knows that a website is the foundation for success. Driving any kind of traffic from various marketing efforts will eventually intersect with your website, and your business can’t afford to be less than...

Website Traffic as a KPI: Pros and Cons

Our last edition of “What’s Your (SEO) KPI?” focused on why “Search Rankings are a Terrible Performance Indicator.” This week, we will be discussing the pros and cons of using overall website traffic as a measure of your site’s key...

Meet Nik Wenzel – Web Developer

We’re excited to announce the addition of Nik Wenzel (developer, IT specialist, and opera singer) to the 435 Digital team. He’s hit the ground running and is already busy creating new web solutions and making sure our clients’ sites are humming...