3 tips for better headline writing

Studying print journalism in college, I learned a lot about headline writing – how to be precise, how to keep the word count down, how to quadruple check name spellings, etc. But it wasn’t until I stepped into the digital realm that I truly grasped the importance of a...

Link Building: Fast and Easy Competitive Research

One of my biggest challenges when it comes to link building is trying to find new, industry-relevant websites to get links from, whether those are industry blogs, directories of companies in your industry, or some other potential source that you might not even know...

Facebook Updates Contest Rules

A few weeks ago, Facebook decided to update their ‘Page Terms’. Essentially, they’ve made it much simpler for a business of any size to create and administer promotions on Facebook. Before this update, page administrators would have to use a third party app to...

Reasons You Should Stop Using Flash

With the exception of the all too tired iOS vs. Android fanboy arguments, no software platform has divided designers and developers more than  Adobe Flash. With the recent advances in web technologies over the last five years, Flash has become the proverbial 800 pound...

Facebook Updates Their Timeline Algorithm

Facebook has improved their timeline, or rather, changed their news feed yet again. After the addition of Facebook hashtags, the company is again making moves to improve how people experience their site. This time they claim it’s ‘for the better’. This change is...