Video: Swagger Wagon

Not a parent? Never going to drive a minivan? Who cares! Minivan meets cool with Toyota’s online marketing “Swagger Wagon” campaign for the 2011 Sienna minivan. Cleverly done, this outside-the-box marketing approach will put a smile on your face....

Google Instant Search: What Will It Mean for SEO?

Google unveiled its latest development in search today. Google Instant Search predicts your search query and gives you results as you type – that is, unless you are searching for something unseemly – yes we checked. What will this mean for search engine optimization...

Explaining SEO in Plain English

Many businesses (in fact many people) have no idea what Search Engine Optimization is. So here is my explanation what it is: Google (or if you prefer Yahoo!, Bing! and ::sigh:: AOL) is the new phone book. It’s where users go to find businesses. Instead of flipping...

Using Mobile Marketing to Drive Sales

Social Media Consultant Keidra Chaney will be speaking at the Illinois Food Retailer Association with co-host Grocery Merchandising Association 2010 Annual Conference & Expo on Wednesday, Sept. 29, 2010 at the Hilton Garden Inn Complex in Champaign, Ill. Chaney...

Social Media: Join the Conversation!

Are you ready to join the social media conversation? Your customers have, and they’re talking about what’s important to them – including their favorite brands – on Facebook, Twitter and blogs. What’s more, social media adoption rates for...

Three Things Most Viral Videos Have in Common

When was the last time someone forwarded you a funny image, video or blog post? Why did it catch your eye? What makes stuff viral? It’s the content, stupid! When it comes to marketing your content for your social media campaign – one thing is crystal clear. If...

5 Facebook Apps to Improve Your Company Blog

Blogs are increasingly more important in creating and maintaining a company’s brand. They allow businesses to better relate to their customers, control their message and stay competitive. While blogs present a lot of opportunity, people are more likely to read your...

Tribune Co. Gets into Consulting Business

(Crain’s) — Tribune Co. is starting a new consulting business in its digital department, allowing the newspaper company to sell its social media and Internet advertising know-how to small and mid-sized businesses. The new business, called 435 Digital...