Follow Top PR Pro @hanayi

Our talented intern, Hana Yi, was nominated on PR at Sunrise as a top PR pro to follow on twitter: 19 PR and Social Media Superstars Flying Under The Radar Hana is a student at De Paul University and started at 435 Digital two weeks ago. You can meet Hana at the...

Even the Girl Scouts Went Viral

When cookie sales and membership started slipping, the organization started looking for new ways to spread their message and drive cookie sales. That’s when social and viral marketing became the next step in their business strategy. In the YouTube video, “What can a...

5 Social Media Hot Topics

A Twitter security flaw affected thousands. Users unwillingly retweeted messages directing their followers to third-party sites including pornography! Facebook adds the “Not Now” option to delay awkward tension after a rejected friend request. Pepsi...

Is the Music Video Making a Comeback?

Oh yes it is. Instead of rummaging through MTV’s garbage chute of reality TV shows, users can watch a hot music video whenever they want. Most of them are longer than usual viral videos but since music videos have songs, it’s most likely you won’t click off. Great...

OMG Guy Uses Social Media for Evil

There’s a Facebook scam roaming around today. You might have seen it. Mashable reported on it. This is a prime example of a malicious entity using an interesting headline, a provocative picture for the purposes of evil. They also used a bogus captcha module...

Video: We Gon Find You

New trend remixes authentic content and turns them into viral hits, money makers A local news station’s coverage of an attempted rape was discovered and re-purposed into a song so popular that it has more than 21 million hits and is currently number 77 on iTunes Top...

ROE: Return on Engagement

It’s clear. People love the digital space. 500 million Facebook users are building their social identities and connecting with others. 145 million Twitter users are sharing thoughts, links and information. 3 million people are “checking in” on Foursquare and 200...