How to Use Hashtags on Twitter

Often the most confusing thing about Twitter are the hashtags. Twitter created hashtags as an alternative to group tweets or a way to add extra data. Hashtags are the easiest way to find trending topics or search for a particular subject on Twitter. Anyone doing a...

Top 5 Chicago Twitter Mascots

Due to the overwhelming response to the Top 10 Social Media Presences in Chicago, we have decided to expand the list and name our Top 5 Chicago Twitter Mascots. To keep it fair, duplicates were ineligible from the list. Congratulations to everyone and follow...

Why Your Restaurant Needs a Facebook Page

Vitrue.com announced the Top 25 Most Social Restaurants. Coming as no surprise, corporate giants like Starbucks and McDonald’s topped the list, but what did catch our attention were the rankings of Krystal and Pinkberry. Smaller restaurant chains can run equally...

Top 10 Social Media Personalities in Chicago

1. Colonel Tribune—Launched in 2008, Colonel Tribune is the social media avatar of the Chicago Tribune. With more than 845,000 followers, the Colonel has generated more Twitter followers than The Washington Post, The Wall Street Journal and USA Today. His...

Why Your Dealership Needs A Facebook Page!

Unlike traditional forms of advertising, social media is designed around interaction. Creating your actual Facebook page is easy—especially with 435’s help! It is building an online community that gets complicated. JD Rucker is a car blogger who has almost...

Viral Uproar: The New Gap Logo is a No Go

It happened to Pepsi and to Tropicana. Now it’s happening to Gap. In an attempt to be more “contemporary” and “modern” the all-American retailer spit out a new logo that ended up becoming a complete mockery of the brand. The new logo with Helvetica style lettering and...