Social Media A-Z: E is for Events

In social media, we focus on building our online relationships. We retweet helpful links. We like relevant Facebook fan pages. We upload funny videos. We comment on poignant blog posts. And oh yes, we meet up in person. You might say we “tweet up.” Events,...

#FreeJeansFail: Testing Facebook Deals

This morning, word spread quickly that The Gap was giving away 10,000 pairs of jeans to customers who checked in at the store using Facebook Places. It was one of the first Facebook Deals to go live, according to CNN. Ever the fashionable geeks, we rushed out the door...

435 Social Media A-Z: C is for Count On Your Network

To successfully use social media for your business, you need to grow a network of loyal users who will talk honestly and passionately about your brand on sites like Facebook and Twitter and in the blogosphere. Done right, your business will be able to count on your network to give you feedback, ideas and ultimately act as unofficial brand ambassadors.

435 Social Media A-Z: B is for Bit.ly

As part of our Social Media A to Z series, today’s topic is appropriately short and to the point. B is for Bit.ly. Twitter has made it super easy to share links, photos and other content with your friends on Internet. However since Twitter restricts you to 140...