20 Tips to Improve your SEO

SEO can seem like a losing battle during some stages of the process, but there are quick ways to boost SEO without spending hours hunched over the computer. 435 Digital has compiled a list of tips that will improve search engine optimization. Check them out, and feel...

Quick Tips for Email Marketing Campaigns

Digital marketing has dozens of facets – website development, social media, PPC, graphic design, search engine optimization – the list goes on and on. My focus is content, which itself comes in many forms. Are we talking about the text on the homepage of a website? A...

Social Media Holiday Sweepstakes Tips

The holidays have arrived and now it’s time to get started with a holiday sweepstakes or giveaway on your social media profiles. Retailers do an estimated 24% of their annual sales during December and an additional 9% during November. No better time to put some...

5 Holiday Tips For Paid Search

  Black Friday kicks of the holiday shopping season in less than 48 hours (and for some stores, even less than that). Any experienced deal-hunter will tell you that getting what you want isn’t as easy as showing up to a store just as they open and expecting...

Five Storytelling Strategies

When it comes to the content on your site – whether it’s a weekly blog or occasionally updating a module on the homepage – it’s never a bad idea to shake things up and offer something fresh. Your reader (and your writer’s block) will thank you. The Straight Up Story:...