How social media can help drive your SEO campaign

Social media can be the quickest way to drive the popularity aspect of SEO, explains Brent D. Payne. That’s because social media drives a lot of links to your website or webpage quickly. The links may also have some authority to them, but usually it’s just a high number of links of lower value.

Facebook EdgeRank: How Facebook Ranks Updates

Similar to how Google first used PageRank to determine the relevancy, authority and popularity of web pages on the Internet, Facebook uses what it calls EdgeRank to determine which content should appear at the top of a particular user’s news feed when he or she logins to Facebook.