SEO Terminology Explained: Duplicate Content

Duplicate Content Duplicate Content is essentially content that search engines recognize as being re-posted or re-purposed. Duplicate content can be a product of webmaster oversight or sloppiness, or an attempt by unscrupulous webmasters to manipulate search rankings...

SEO Terminology Explained: Long Tail Keywords

Long Tail Keywords Long Tail Keywords in SEO are the keywords or phrases that are unique to a given business, or specific industry. Long tail keywords are typically easier to rank for in SEO, as there is less cross over between various industries vying for similar...

A Great Mobile Experience Is Good Business

When it’s time to re-design your website or create a new site, you are in the ideal position to take advantage of the opportunity to better reach your customers – and even to gain new customers that you might not have gained – by first creating an excellent mobile...

Why You Should Never Work From Home

This is a story in 7 parts. Do you have a person in your office who is obsessed with a particular snack food? We do, too. This is Rich. Rich loves Takis. You know, these things: How much does he love Takis? About this much. Luckily for Rich, today we brought him some...

BOOst Your Mobile Paid Search In 2013

For the life of me, I could not think of a way to tie in this post with Halloween. There just isn’t much that’s spooky about paid search (unless you’re doing it wrong). How about we both agree to pretend that I made an incredibly clever and original...

Facebook Contest Tips

Like any business with a Facebook page, you are probably looking for the following: New customers Returning customers More ‘Likes’ The way we see it, there are 4 overarching ways for businesses to actively grow a Facebook page: Run targeted Facebook Ads Post with a...

Birthdays Abound at 435 Digital

After celebrating Lauren’s birthday last week, 435 Digital hit the town Friday night to celebrate Rich’s birthday at Murphy’s Bleachers in Wrigleyville. And while we don’t have any photos of today’s birthday lunch for SEO’s Dario,...

Tom Hanks + Slam Poetry = Have Mercy

We like to reserve space on our blog every Thursday for the most viral of viral videos. As you can imagine, few things in the age of the internet have gone viral faster than Tom Hanks performning slam poetry about 90s sitcom “Full House.” Come on,...

Your Mobile Website, Your Content, Your Customers

There are more than one billion smartphones in circulation worldwide, according to the service Wireless Smartphone Strategies. That’s a lot of smartphones. That’s a lot of people looking at websites on a mobile device. Few of those people care whether you...