SEO Terminology Explained: Keyword Research

Keyword research is the study of the search queries that are most beneficial for a given business to rank for on search engine results pages.(“Rank for” means that when someone searches for a given phrase in Google, your website is the first result a user...

You Know You Need Social Media Classes When…

Social media is a blessing and a curse for most business owners. Done right, social media can bolster leads, help shape your brand voice, and gain you a great deal of exposure. Done wrong, social media can be downright ineffective or even blow up into a PR nightmare,...

Paid Search Management with Google DoubleClick

Paid Search management tools are ever-changing in an attempt to keep up with the rising needs of agencies to supply their clients with advanced reporting metrics and superior management tools. It should be no surprise to learn that Google is at the forefront of making...

SEO Terminology Explained: SERP

SERP, or SERPS, stands for Search Engine Results Page or Pages. Essentially, a SERP is the web page that is displayed when you search for something in Google your favorite search engine. These results pages typically consist of at least 2 types of results, typically...

Instagram For Online Marketing

What Instagram Can Do for your Online Marketing Does your brand have a presence on Instagram? Are you missing out on 80 million active users by not being on it? Instagram is an Internet-based program that allows people to share pictures with others for free. Users...