ROE: Return on Engagement

It’s clear. People love the digital space. 500 million Facebook users are building their social identities and connecting with others. 145 million Twitter users are sharing thoughts, links and information. 3 million people are “checking in” on Foursquare and 200...

Social Media: Join the Conversation!

Are you ready to join the social media conversation? Your customers have, and they’re talking about what’s important to them – including their favorite brands – on Facebook, Twitter and blogs. What’s more, social media adoption rates for...

5 Facebook Apps to Improve Your Company Blog

Blogs are increasingly more important in creating and maintaining a company’s brand. They allow businesses to better relate to their customers, control their message and stay competitive. While blogs present a lot of opportunity, people are more likely to read your...