Top 10 Social Media Personalities in Chicago

1. Colonel Tribune—Launched in 2008, Colonel Tribune is the social media avatar of the Chicago Tribune. With more than 845,000 followers, the Colonel has generated more Twitter followers than The Washington Post, The Wall Street Journal and USA Today. His...

Why Your Dealership Needs A Facebook Page!

Unlike traditional forms of advertising, social media is designed around interaction. Creating your actual Facebook page is easy—especially with 435’s help! It is building an online community that gets complicated. JD Rucker is a car blogger who has almost...

Viral Uproar: The New Gap Logo is a No Go

It happened to Pepsi and to Tropicana. Now it’s happening to Gap. In an attempt to be more “contemporary” and “modern” the all-American retailer spit out a new logo that ended up becoming a complete mockery of the brand. The new logo with Helvetica style lettering and...

Why Electronic Stores Need a Facebook Page

Electronics are an investment, therefore consumers are more loyal to brands when it comes to their gadget purchases. In a recent study by NPD,  some 48% of iPad buyers already own a Macintosh computer, and 38% already own an iPhone. Apple has worked to rebuild their...

Grocery Stores Need Facebook Pages, Too

Just because your business makes a Facebook pages doesn’t mean you are going to start gaining fans. Instead, you have to give people a reason to like your page. This is an obstacle that even large corporations have to overcome. Whole Foods launched a Facebook...