How Midnight in Paris is like social media

I went to see Woody Allen’s new romantic comedy, Midnight in Paris, over the long holiday weekend and I loved it. During my early adulthood, Paris in the 20s captured my heart and mind unlike any other time. I devoured the writings of that era’s great authors — Ernest...

Chicago Booth panel talks social media

Last Friday a few hundred  smart business people lunched together at Chicago’s Hyatt Regency to talk about “The Economics of Social Media.” Except for a few dozen oddballs — myself included — most everybody  was an MBA from  the Booth School of the University of...

How social media can help drive your SEO campaign

Social media can be the quickest way to drive the popularity aspect of SEO, explains Brent D. Payne. That’s because social media drives a lot of links to your website or webpage quickly. The links may also have some authority to them, but usually it’s just a high number of links of lower value.