SEO Terminology Explained: SERP

SERP, or SERPS, stands for Search Engine Results Page or Pages. Essentially, a SERP is the web page that is displayed when you search for something in Google your favorite search engine. These results pages typically consist of at least 2 types of results, typically...

SES 2012: SEO 2013 – The Future of Search

Wednesday morning’s session was packed, and featured some SEO heavy hitters, inluding: Moderator: Dana Todd, Vice President of Performance Innovation, Performics Bruce Clay, President, Bruce Clay, Inc. Dan Cristo, Director of SEO Innovation, Catalyst Online...

SES Chicago: Content-Driven SEO

Evan Bailyn (@ineffable111) stands for doing what’s right when it comes to producing and publishing content on the web. At his SES Chicago presentation “Building a Massive Customer Base through Content-Driven SEO,” he frequently suggested that when...

SES Chicago: Keyword Modeling Analysis

As one of the last sessions of the first day of SES, Bill Hunt (@billhunt) spoke about ways to improve your keyword research – both how to find better keywords, and how to better use the keywords that you find. With keyword research, we as digital marketers have the...