SEO Link Building Tips

**UPDATE** In this article I reference making use of keyword rich anchor text. With recent Google updates, this has become a little more risky. I will personally continue to use keyword anchor text, but will now use more sparingly. Build the vast majority of your...

Website Traffic as a KPI: Pros and Cons

Our last edition of “What’s Your (SEO) KPI?” focused on why “Search Rankings are a Terrible Performance Indicator.” This week, we will be discussing the pros and cons of using overall website traffic as a measure of your site’s key...

SEO Tools for Beginners

Learning the principles of SEO and using SEO tools well can be daunting for beginners. The alphabet soup of acronyms and industry jargon alone can take months, if not years, to understand. In addition to the learning curve associated with all the terminology, a...