Google Adwords New Feature: Call Extensions

What are the Google Adwords Call Extensions? Putting your company’s phone number into the ad copy of a PPC ad has long been a best practice. If you have the space within the ad, why not? It kills two birds with one stone: Not only do you have the potential to...

PPC Terminology: Click Through Rate

More than just about any other part of my job as Paid Search Specialist, I get asked about terminology. “What is CPC?” Answer: Cost Per Click “How do I figure out an ROAS?” Answer: Calculate your Return on Advertising Spending by dividing revenue from an ad by the...

Paid Search Management with Google DoubleClick

Paid Search management tools are ever-changing in an attempt to keep up with the rising needs of agencies to supply their clients with advanced reporting metrics and superior management tools. It should be no surprise to learn that Google is at the forefront of making...

BOOst Your Mobile Paid Search In 2013

For the life of me, I could not think of a way to tie in this post with Halloween. There just isn’t much that’s spooky about paid search (unless you’re doing it wrong). How about we both agree to pretend that I made an incredibly clever and original...