Making the Best of Adwords Enhanced Campaigns

Dear AdWords users, We’ve all had a very good relationship with Google and AdWords for years now. Their support and innovation has helped us expand and refine our paid search accounts year after year. Every new update added tools to help all search maketers get ahead....

A PPC Lesson from “The Internship”

“The Internship” stars Vince Vaughn and Owen Wilson as two middle-aged “dinosaurs” who are forced to become interns at Google when technology renders their former jobs obsolete. Whether or not you have had the chance to see the “Wedding Crashers” duo in their most...

Learning Paid Search: Just Start Somewhere

Research paper. Marathon training. Your Paid Search campaign. Whether or not you can remember the topic of your college thesis paper or the first long run of your marathon training, can you recall what the hardest part was? Most people would say it was the beginning....