Four from the future of social media

The website of BabbaCo says its products are “Simple, functional and super cute.” And guess  what — they are. The judges at TechWeek in Chicago also found BabbaCo investment worthy.  They awarded founder Jessica Kim $100,000 to help grow BabbaCo through the next...

Brand, reputation and social media

Edward L. Bernays is said to be “The Father of Spin,” the creator of modern public relations. For his contributions, Bernays is both vilified and honored. He was a masterful manipulator of  public image and wrote extensively about his ideas. During his...