Video: Swagger Wagon

Not a parent? Never going to drive a minivan? Who cares! Minivan meets cool with Toyota’s online marketing “Swagger Wagon” campaign for the 2011 Sienna minivan. Cleverly done, this outside-the-box marketing approach will put a smile on your face....

Using Mobile Marketing to Drive Sales

Social Media Consultant Keidra Chaney will be speaking at the Illinois Food Retailer Association with co-host Grocery Merchandising Association 2010 Annual Conference & Expo on Wednesday, Sept. 29, 2010 at the Hilton Garden Inn Complex in Champaign, Ill. Chaney...

Three Things Most Viral Videos Have in Common

When was the last time someone forwarded you a funny image, video or blog post? Why did it catch your eye? What makes stuff viral? It’s the content, stupid! When it comes to marketing your content for your social media campaign – one thing is crystal clear. If...

Tribune Co. Gets into Consulting Business

(Crain’s) — Tribune Co. is starting a new consulting business in its digital department, allowing the newspaper company to sell its social media and Internet advertising know-how to small and mid-sized businesses. The new business, called 435 Digital...