Majestic SEO is a software package focused on providing information for link building, reputation management, competitive link analysis and website traffic analysis. Of the many uses for Majestic SEO, our team at 435 Digital uses the tool on a regular basis for competitive link analysis and for standard link audits. Overall, the tool is very powerful in terms of backlink exploration and building a reputable link building strategy for clients.

Executive Summary

Overall, Majestic SEO is easy to use and effective for seeing what kinds of backlinks your site has developed over time. While the amount of data that Majestic SEO produces may be overwhelming to a first-time user, the data is easy to interpret after taking a closer look. Data from Majestic SEO is taken from the software’s internal tool rather than being scraped from Yahoo, Google and Bing.

If you’re looking for a dynamic tool that is hyper focused on link building, try Majestic SEO out. However, if you’re less concerned about links then this might not be the tool for you. It’s not equipped with code validators or rank checking tools, but our team at 435 Digital thinks this tool is highly regarded for what we use it for.


  • Easy-to-use interface: Just put in your URL and instantly get all of the information tailored to your site.

  • A summary of all information necessary for a link building strategy is available for your use, including External Backlinks, Referring Domains, Trust Flow and Citation Flow.

  • Ability to download data and ability to create reports with all necessary information

  • Flexible pricing plans

  • Free backlink explorer for websites you already own and limited number of free reports


  • Not easy to compare backlinks to competitor sites

  • Need a lot of time to analyze data to get the most out of the tool

  • Does not have a “pretty” interface-the data leaves a lot to be desired

  • Some charts are difficult to read/interpret

Plans and Pricing

There are a variety of plans for businesses who want to use Majestic SEO, including a free plan if you own your own sites and want to do the bare minimum of services. For larger businesses who may have larger clients and more backlinks to explore, there are options for up to 1,000 million downloadable backlinks. While this plan is pricey, it does have all the resources needed to develop structured link building campaigns for larger amounts of data sets.

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Majestic SEO Recommends the “Gold” Plan, which allows 25 million downloadable backlinks and 5,000 site explorer data rows. Compared to tools like Raven Tools, which offers a comprehensive 30-day trial and, which breaks down data in a more reasonable way, Majestic SEO is in a league of its own. If you’re serious about backlinks, Majestic SEO is worth the expense. However, if you’re just trying out link building for the first time, or don’t need large data sets for the work you’re trying to do, another tool may be a better option.


The Site Explorer allows users to get a full summary of backlinks and how these were accumulated overtime. The Site Explorer also breaks down the summary of backlinks and putsthe backlinks into categories like education links, government links and indexed URLs. As you can see, there is a graph showing citation flow and backlinks accumulated over the last five years.

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 The Backlink History Checker allows you to compare backlinks for up to five domains using the tool, which seems to be a good idea until actually using the function. While you can still compare data by running the sites separately through the backlink explorer and then downloading the data, this option is less in-depth and does not easily provide the information I personally would be looking for.

The only problem with this comparison tool is that it doesn’t provide downloadable data for further comparison, it only gives two line graphs with non-cumulative information. These are difficult to read and do not give the detailed information needed to properly analyze and compare data.

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The Search Explorer tool allows users to search by keywords to see which keywords are used in website titles, URLs and as anchor text. It provides a lot of information if you are interested in competing for particular search terms.

Here’s an example of the data that Majestic SEO produced when I entered the search query “SEO”:

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Final Thoughts

 Overall, my favorite thing about this tool is the ability to analyze links for my clients that need link audits. At first, the interface looked a little intimidating and the data appeared hard to analyze, but once I get into the swing of things the data is really easy to interpret and very helpful. Majestic SEO has the option for using a “Fresh Index” and “Historic Index” depending on what types of backlinks you want to see–there is also the option to hide deleted backlinks when analyzing data. This makes it much easier to see the links that are still live on other sites and helps when breaking down data and figuring out which links to keep and which to get rid of.

For our team, Majestic SEO has a proven record of success. I recommend this tool for people serious about backlink cleanups and link analysis. It’s the most in-depth tool for creating a link plan and weeding out links that may not be necessary for the success of your business. What backlink tools are you using right now, and what do you like about them?