Carolyn ShelbyIf you’ve been looking ahead to next year’s marketing goals and think that it’s probably time that you focused some energy on digital marketing (hint: It’s been time for several years now), we have some good news for you. 435 Digital’s SEO Director, Carolyn Shelby, will be teaching the Search Engine Optimization portion of an upcoming class entitled “Introduction to Digital Marketing” for 312 Digital on January 22nd, 2013.

About the Introduction to Digital Marketing Class

This 312 Digital course will be taught at the Chicagoland Chamber of Commerce offices at 200 E. Randolph Street in Downtown Chicago. Each of the class sections will last for 2 hours, with 90 minutes going toward lecturing about the topics from the experts. The other 30 minutes is spent in small groups, where you can talk about how to apply what you’ve learned to your business specifically.

The experts will be covering the following topics:

  • Digital Marketing First Steps: Discussing content strategy and keyword research.
  • Search Engine Optimization: Introducing SEO, discussing domains, and covering on-page SEO and off-page SEO.
  • Social Media: Learning how to fit a social media plan into your day, find the right audience, go beyond a like, and capitalizing on results.
  • Marketing Analytics: Introducing analytics, webmaster tools, analytics set up, how to benchmark metrics, and creating a dashboard to organize your data.

This “Introduction to Digital Marketing” class is perfect for anyone wanting to learn more about the various branches of digital marketing. Whether you’re a small business owner, an employee charged with running your company’s online marketing efforts, or a college student who wants to be more competitive in the job marketing with additional digital marketing knowledge, there is valuable info to be gathered from this class taught by industry experts.

Special Savings and Advanced Registration Rates

While you may have missed out on early bird registration, you still have time to catch the advance registration price by January 5th, 2013.

Use the promo code “435Digital” to save $100 off the registration price. Visit 312 Digital’s Eventbrite page to register today.