You want your website to be mobile. You want it to work well on desktop monitors, on tablets, and on smartphones. You want it to shift in layout and design so that all of your customers get a great experience no matter what device they happen to use.
This seems overwhelming. Why?
Re-designing a site to work well on mobile devices is like moving from a 3,500 square-foot house to a 750 square-foot apartment. Do you still need a table and chairs? Sure. Do you still need a bed? Sure. Do you need cabinets, a fridge, a sink? Yes. You will need most of the same stuff. You will not need duplicates or all of the extraneous pieces that covered walls and sat on floors. It’ll likely be hard to let go of some things and to let go of that space. But what happens in the process?
You notice what is most valuable. You make choices. The things you select for the new, smaller space mean a lot. You might have a new appreciation for them. You might decide that much of the stuff wasn’t needed even in the large house. And friends who come over might find it refreshing.
Not even taking into consideration the capabilities of mobile devices that we don’t have on desktops, the space alone forces a hard look at the goals set for a website. What is the business goal? What does the user need? What is the primary activity to perform on the site? How is all of that best supported?
Mobile is an opportunity to focus. Designing a site to flow well and look good on any device size is an opportunity to improve the site even if no smartphones existed. The fact that they do, and the fact that more and more people are using mobile devices and expect sites to be mobile friendly, makes the need to improve for mobile necessary and valuable for any business.