The Facebook cover photo is the largest image on your business Facebook page and is often a missed opportunity for many businesses. Before you start brainstorming what might look good in that space, you’ll want to know exactly what Facebook won’t let you post there:
- Calls to action (ex. “Call Now for a Free Consultation!”)
- Prices/Special Offers (ex. “All Sunglasses 2 for $20”)
- Mentions of the Like or Share function on Facebook (ex. “Like Us for More Info”)
- Contact info, which should be included in the About Us section (ex. “435 N. Michigan Avenue, Chicago, IL”)
Now that we know the ground rules, there are a lot of things that you can do to make the cover photo work for your business…
1. Think Seasonally – With the holidays coming up, you may want to consider getting festive with your cover photo. If you’re a jewelry store, for example, consider taking a picture of your products draped on garland. Having a festively-fun cover photo can help you appear more relevant and timely to your fan base.
2. Go Beyond Uploading a Basic Photo – The fun thing about cover photos is that you can be pretty creative when designing one. You’re not limited to just uploading one photo and calling it a day. Think outside of the box and design a cover photo that features several images to promote your products or services. Cover photos are 851 pixels wide and 315 pixels tall, so get creative!
3. Say Something About Your Business – The image at the top of this blog post is our current Facebook timeline cover photo. We opted to create an image that has a word cloud of all of the various services that we provide. It’s a nice way to promote a little more of what you do and still have something visually appealing. The cover photo is a great spot to help shape your brand and show your company’s personality.
These are just a few ideas to help you think differently about how to use your Facebook cover photo to better promote your business. Our main piece of advice is to great creative and try new things. Use this space to express your brand personality and keep your audience engaged with the page. As long as you stay within Facebook’s rules, the sky’s the limit on what you can create for this space.