Some of us at 435 Digital today keep thinking it’s Thursday. We are so ahead of the times!

Here’s a quick look at what the team at 435 Digital is reading this morning:


Our Social Media and Web Dev departments are both talking mobile a lot. This morning, we hear that 19% of new Facebook fans now come from mobile, which is significant mostly for the huge increase.

Almost one in five new Facebook fans came from mobile devices in August, an increase of 280% in four months, according to a new research report.

PageLever looked at more than 500 Facebook Pages with 100,000 or more Facebook fans and found only 5% of new fans came from mobile in May, but that number jumped to 19% in August.

People’s social activity online is often done on a mobile device, which means that all websites need to be ready for mobile viewing, too.

Facebook Fans Mobile


More on the social front: another Google Penguin update for SEO helps social media.

At least these SEO updates have cute names like Panda and Penguin. The latest Penguin update has been released and it reportedly effects 0.3% of all English websites. For you social media managers you should be thanking Google for Penguin as the Penguin Update helps social media by increasing the quality of content out there. It means your hard work isn’t going unrewarded. . .

Google Panda Penquin Update

Most social media managers don’t believe me when I say there are websites out there flooded with links and spam people land on everyday. I guess they would like to just live in the Matrix or assume they’re too smart to ever land on one of these websites. How foolish. Google has been monitoring the space for years and a simple google search (oh the irony) will showcase how people have manipulated and twisted SEO practices in the past for their personal gain. Did I say personal? I meant profitable. Highly profitable. Like millions and millions of dollars.

We appreciate, and practice, legitimate SEO that holds its value over many years. Thanks, Google!


To continue with cute animals, we have a new baby gorilla right here in Chicago at the Lincoln Park Zoo.

The Lincoln Park Zoo welcomed a new baby gorilla last Thursday, one of the critically endangered Western lowland gorillas native to central Africa. The baby’s sex has not been determined, as it is sticking close to its mother Bana, 17. The zoo says father Kwan has been watchful over the two, and the other gorillas in the group have kept their distance. This is the zoo’s 51st gorilla birth.

Lincoln Park Zoo Baby Gorilla

We hope that brings a smile to your morning!