It’s a beautiful Friday morning here in Chicago, and we’re ready for the weekend. But before we get there, we’ve got a full day of digital marketing wizardy ahead of us.

Here’s a quick look at what the team at 435 Digital is reading this morning:


We’ll start off with the big news this morning: Rumors are swirling fast and furious that Apple will launch the iPad mini on October 23, 2012

Apple is expected to announce its new ‘iPad Mini’ product on October 23, likely unveiling its new 7.85-inch tablet at an invite-only event at the company’s Town Hall Auditorium, AllThingsD reports today.

According to ATD’s John Paczkowski, Apple will break from tradition and hold the event on a Tuesday, launching just days before Microsoft launches its Windows 8 operating system and it’s highly-anticipated Surface tablet.

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We can’t help but wonder if the quick launch of the iPad mini is the result of several recent articles likening the iPad Mini to an over-sized iPhone. Even so, we’d be lying if we said we weren’t curious to see this thing, already. Will Apple be able to tap into the mini-tablet market that Amazon and Kindle have so successfully mined? We’re all about to find out.


Will the 2012 Presidential Election go down as the first “mobile” election in history?

A month before Election Day, it’s unclear whether Obama or Romney will become the president of the United States for the next four years. But there’s one thing we already know: Each campaign has set a mobile precedent for future political races.

The candidates’ efforts to reach younger and tech-savvy voters over the past several months have proved useful, and perhaps necessary. Both camps have seen success thus far, but only in November will we be able to elect a winner.

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While teh idea of mobile marketing is just now starting to pick up steam in the world of e-commerce, the two Presidential candidates have been way head of the curve,employing digital strategies that incorporate mobile fundraising, rolling out apps, and even pushing out political ads via smartphones. If only corporate America would embrace mobile marketing as quickly and completely as President Obama and Mitt Romney have!


Finally, yesterday Facebook was called out on the carpet for allegedly shady ad practices:

Two prominent social media marketing executives have gone on record to accuse Facebook of quietly altering one of its key algorithms in September, so that companies with pages that have large numbers of followers can now only reach a fraction of the followers they used to with each post.

Jeff Doak, head of social measurement at WPP ad agency Team Detroit (which handles the Ford account) and Social@Ogilvy vp/digital strategy Geoffrey Colon, both claim that Facebook has altered its “Edgerank” algorithm, which controls which Facebook posts end up in fans’ news feeds. (Ogilvy is also a WPP shop.)

“The change resulted in many pages losing 40-50% (or more) of their organic reach,” Doak said in a blog post:

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This news echoes what social media mangers have suspected for some time: that Facebook has deliberately decreased the reach of brand pages to encourage advertisers to invest in Facebook’s “Promoted Posts” and “Sponsored Stories.” Sadly, Facebook didn’t exactly deny the allegations, stating only that they continue to tweak their algorithm frequently for many different reasons. As a result, brands are not happy, brand managers are not happy, and Facebook’s PR department isn’t happy.


We hope that YOU are happy and that you have a great weekend!