It’s all downhill to the weekend from here, kids. While others are busy planning their weekend, we’re trying to figure out what to do on Sunday afternoon with no Bears game.

Here’s a quick look at what the team at 435 Digital is reading this morning:


Facebook Exchange continues to take the digital marketing world by storm: goes here.

pithy alt text

We recently came across this great interview on featuring Triggit CEO Zach Coelius further explaining the future of the Facebook ad exchange, something we are keeping a close eye on. With this concept gaining more and more attention lately, our interest lies in finding out if we will really see more value from the current Facebook ad platform. Coelius has a unique perspective on the situation and explains it simply. Sneak peek:


Why else do you think the Facebook ads work?

On most of the other exchanges that we buy, the traffic patterns and the usage of those Web sites is often either search-driven traffic or browsing traffic. Traffic where the user is looking to do something, or looking to find something, or read about something. Facebook is a communication utility; it’s something that people always have open, and they’re there…

Notice anything different about Tweetdeck, lately?

pithy alt text

Tweekdeck got an update today, if you hadn’t already noticed. The goal of the update, according to Twitter, was to make “TweekDeck easier to use with design enchancements, personalization options and the addition of several frequently-requested features.”


Last December, we launched a new version of TweetDeck built on a framework that helps us develop new features and integrate your feedback. Since the start of the year we have been making continued improvements to the TweetDeck apps.

Speaking of Twitter, you could soon be posting video via Twitter’s very own video service:

pithy alt text

Twitter just acquired a mobile video startup named Vine, which could indicate that Twitter might be moving toward offering its own video service. Currently, they’re using third party services like TwitVid and yFrog. It should be interesting to see exactly what they do with this new video startup and whether or not this signals new advertising options as well.


Yesterday, Twitter acquired mobile video startup Vine, which hadn’t officially launched before the purchase happened.

Its unclear whether or not Vine, which stitches together mini-montages of your recorded short video clips, will still launch as a standalone service. If not, the acquisition supports a rumor that Twitter is considering its own video service, which would effectively allow it to stop depending on third-party hosting services such as yFrog and TwitVid.

Twitter’s come a long way from its original 140-character limitations. In addition to text, the modern tweet now also has rich-media support for photos, videos, and news article previews, all in an attempt to get more people to stay on the platform.

Have a great day!