We’re halfway through the week and neck-deep in digital marketing. Luckily for you, that means lots and lots of research on our part.

Here’s a quick look at what the team at 435 Digital is reading today:


You no long need to have actual money in your bank account to use Google Adwords:

At a time when small businesses may have trouble getting access to credit, Google is partnering with banks in the U.S. and U.K. to offer credit cards that can only be used to buy AdWords advertising.

The company has been piloting the AdWords Business Credit program since July in the U.S. and says 1400 small businesses are already signed up. In a survey conducted after the pilot launched, Google said 74% of participants were using the MasterCard as their primary method of paying for AdWords.

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Don’t hold your breath waiting to send in your application for your Adwords credit card, though. Google will only be inviting a small number of advertisers to apply for the card via email. Google is piloting the program in the UK this week and selected US businesses can expect their invitations next month.

Speaking of Google, Twitter has taken recent steps to allow for better crawlability of tweets:

Twitter has quietly launched a user profile directory that it hopes will bring it more search engine traffic.

It’s Twitter’s second SEO play in recent weeks, coming on the heels of a change in its robots.txt file. With that change, Twitter made its content-based search results — i.e., search results for tweets and hashtags, but not search results for users — crawlable.

With the new directory, Twitter is finishing that process by making its user profiles more discoverable by Google, Bing and other search engines. When asked why Twitter launched the user directory, a company spokesperson said it’s “to help people find the accounts they’re looking for with various search engines.”

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there’s no love lost between Google and Twitter, today’s news at least hints at a better working relationship between the two./p>

Finally this morning, Geek Beat TV takes a shot at the iPad Mini. We’d be lying if we said we didn’t laugh:

The iPad mini: It’s like an iPhone, but exactly the same.

“We’ve taken everything you love about the iPad, and re-envisioned it as a go-anywhere device that will fit in your pocket,” the narrators of the parody video above state.

The so-called iPad mini has a “revolutionary” four-inch display and can wirelessly connect to the “gigantic global network of tubes.”

It also uses a “cornea display” that harnesses the world’s first “micronized particle accelerator,” which projects electrons on the display at nearly the speed of light — “a first for any portable device.”

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To be fair, the launch of iPad was, at first, met with a chorus of “I can’t wait until they make the iPad small enough to fit into my pocket!” jokes. On the other hand, a mobile device whose size falls somewhere in between the iPhone and the iPad does seem a bit superfluous. Only time will tell if critics will wind up eating their words. Check out their parody video below:


Happy Wednesday!