Despite it being Columbus Day, the 435 Digital team is already hard at work this morning, making sure that our clients have the best digital marketing campaigns around.

Here’s a quick look at what we’re reading today:


The internet is all abuzz this morning about Apple’s iPad Mini. Will it be even more popular than the iPad?

Chatter from Apple’s overseas supply chain indicates that the company has not been cutting corners in its efforts to keep the iPad’s diminutive sibling price-competitive with what will surely be its two greatest rivals in the seven-inch tablet space, Google’s Nexus 7 and Amazon’s Kindle Fire. Apple’s “we just want to make great products” ethos will be as evident in the iPad mini as it is in all the company’s hardware.

Tokepa analyst Brian White, who’s been travelling around Taipei talking to component suppliers, says the mini — or whatever Apple chooses to call it — may even be slicker than the new iPad.

“Apple did not skimp on the aesthetics of the much anticipated ‘iPad Mini,’” White says. “In fact, we believe the ‘iPad Mini’ could outshine the new iPad in terms of how the device feels in a consumer’s hands.”

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Will the iPad Mini be sleek enough (and cheap enough) to compete with the Kindle Fire? We’ll soon know. The iPad Mini is expected to be available soon (one rumor says October 10th!) and will retail for around $299.


How many of the things in your office are on Linked In’s Office Endangered Species list?

LinkedIn today is illustrating this trend as part of its “Office Endangered Species,” study of more than 7,000 professionals that looked at what office tools and trends will most likely go away by the year 2017.

Here are the top 10:

1. Tape recorders (79 percent)

2. Fax machines (71 percent)

3. The Rolodex (58 percent)

4. Standard working hours (57 percent)

5. Desk phones (35 percent)

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Click through to Tech Crunch to see the rest. Looking at the list, it occurs to us that most of the first five things are already gone from our office. Well, we DO have desk phones, and we hear we have a fax machine, but we have no idea where it’s located. Possibly in the basement.


Meanwhile, over at Twitter, it appears that co-founder Jack Dorsey’s day-to-day role has been reduced.

The role of Twitter co-founder Jack Dorsey, who returned to the company as executive chairman after a two-and-a-half-year hiatus from day-to-day operations, has been “reduced” after co-workers complained he was “difficult to work with” and “repeatedly changed his mind about product directions.” Although he is still involved in strategic decisions as executive chairman, no one directly reports to him anymore.

That’s according to The New York Times, which published a profile of Twitter CEO Dick Costolo over the weekend. The profile describes Costolo’s leadership style and background in standup comedy.

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To be fair, who wouldn’t prefer a stand-up comic as a boss? Especially when the alternative is a driven-but-reportedly-difficult visionary who’s already invented two products that have changed tech forever? Steve Jobs was reportedly no bed of roses to work for, either. Here’s to hoping some of the people working under Dorsey get an apparently much-needed reprieve. And kudos to tech giants who aren’t afraid to shake things up for the good of their employees.


Finally, we love this Sunday Comic from Mashable:

Happy Monday!