We’re all keyed up after a Bears victory last night here in Chicago!

Here’s a quick look at what we’re reading this morning:

Facebook has a bunch of new ways to make money off your personal information:

Facebook spilled the beans on its new stab at ad cash in a public blog post that most people will never even read. So, we’ll break down each section for you in Human English. Let’s begin: here’s what’s changing.

Facebook Exchange (FBX), or “We Watch What You Browse”

Facebook can now make an agreement with another website to swap (for money) information and sell things to you. Let’s say you visit J.Crew’s site and check out a new tie you like. If Facebook and J.Crew have an FBX agreement, you could see an ad for that very tie as soon as you hop back over to Facebook. How? The two companies will share information based on the cookies my browser stores. Facebook says “we only work with providers that agree to technical and policy requirements that protect the privacy of personal information,” and I have no idea what that means.

Make sure you click through to read all the other ways Facebook is mining your personal data for cold, hard cash.

Does owning a tablet make you smarter? At the very least, it appears it makes you better informed:

Almost half (43 percent) of tablet owners say they are consuming more news after getting a tablet, and 31 percent say they look at new sources for news and spend more time reading the news.

Because of this hunger for news, we are more concerned with getting our news from trusted publications. Sixty percent of readers who consume longer articles only read them from a select group of trusted news sources, whereas only 39 percent will read long-form articles from various sources.

As we discussed briefly yesterday, Facebook is encouraging marketers to get away from “clicks” and focus on reach and frequency:


“Smallwood also rolled out some new data from a study conducted with Datalogix that found 99% of sales generated from online branding ad campaign came from consumers who saw ads, but didn’t interact with them. “
“What’s the ROI of a press release? What’s the ROI of putting your pants on every day? It’s hard to measure but there’s negative consequences for not doing it.”

To illustrate his point, Buday (head of marketing and communication at star pupil Nestle) showed slides of Nestle brand Skinny Cow’s highly engaged Facebook Page. “If you look at the typical Facebook Page, it’s rarely this good,” Buday said immodestly. To achieve its high level of success, Nestle not only followed Facebook’s recommendations for reach and frequency (both of which are enhanced by ad buys), but adhered to a strict rulebook on communications on the platform.


Finally this morning, Mashable has given us a list of 10 office technologies that we on their way out. How many of these relics will you mourn?

While it’s unlikely many workers will mourn the loss of the fax machine, some may be more nostalgic for other vanishing fixtures of office life like the Rolodex or business cards (which ranked 12th on the list.)

Here are the top 10 office tools and trends that professionals think will vanish in the next five years:

1. Tape recorders (79 percent)

2. Fax machines (71 percent)

3. The Rolodex (58 percent)

4. Standard working hours (57 percent)

5. Desk phones (35 percent)

6. Desktop computers (34 percent)

7. Formal business attire like suits, ties, pantyhose, etc. (27 percent)

8. The corner office for managers/executives (21 percent)

9. Cubicles (19 percent)

10. USB thumb drives (17 percent)

Happy Tuesday!