A study earlier this year by research firm comScore says 64.2 million U.S. citizens use their mobile devices for social networking. More than half – 38.2 million people – use social networks on their mobile devices almost daily.
While most of the activity is checking posts from friends and posting one’s own updates, more and more people are interacting with brands and organizations on social networks. About 58% of users in the U.S. read posts from companies, and around 32% say they are likely to click on ads while networking.
The number of people engaging in social networks through mobile devices – phones and tablets – is massively increasing. The 64.2 million is up 77% from the year before, and the 38.2 million engaging daily is up 88%. With increasing smartphone adoption, these numbers will continue to grow rapidly.
With the upcoming Facebook integration with iOS 6, these numbers will soar even higher.
With iOS 6, Siri can now post Facebook status updates. If you had iOS 6 right now, you could ask Siri to post to your Facebook wall that you’re reading a great blog post from 435 Digital – or that you’re leaving in five minutes to try out the new Korean BBQ place just a few doors away.
In Apple’s new App Store, you’ll be able to “Like” a song, which will appear on Facebook. This might lead more people back over to Apple’s App Store.
Twitter is already integrated; with iOS 6, Facebook will also be integrated. If you want integration with Google +, you’ll surely need an Android device.
Whatever mobile platforms and devices people are using – mostly iOS and Android in the U.S. – any business that wants to reach people through social networking must get serious about not only their social presence but also their mobile-ready websites.