435 Digital offers seminars to help you get started on the social Web. Our seminars run 2.5 hours, are designed for all skill levels and range in price from $50 to $200. All our seminars are held at Tribune Tower in downtown Chicago.
Are you a business looking for an affordable way to bring your employees into the digital fold? Contact us about private group rates.
Here is our complete schedule for the next several weeks. To register for a seminar, please click on the appropriate link. We look forward to meeting you soon.
Our Upcoming Courses
435 Digital Masterclass, $250 (A $500 value)
This all-day seminar is designed for business owners and communications professionals. It will be held Friday, July 22 at Tribune Tower in downtown Chicago. Topics covered include website development, search engine optimization (SEO), and social media strategy.
The Masterclass will also include a panel featuring Chicago business leaders who excel in social media. Confirmed panelists include Geoff Alexander, executive vice president Lettuce Entertain You Enterprises and managing partner of Wow Bao; Lindsay Avner, executive director of Bright Pink; Mari Luangrath, owner of Foiled Cupcakes; and Scott Kleinberg, director of social media strategy for RedEye.
It includes a catered breakfast and lunch. Participants are encouraged to bring their laptops to follow along with the day’s presentations. Free wifi will be available, and all participants will be given PDFs of each presentation.
While the Masterclass is valued at $500, it is available at a reduced cost of $250 at ChicagoBreakingDeals.com.
Friday, July 22 | 8:30 a.m. to 4:30 p.m. | Tribune Tower | Please click here to purchase the MasterClass at the reduced cost of $250.
Introduction to Facebook & Twitter, $40
You are finally ready to jump in and see what everyone is talking about. In this introductory course, we will walk you through the two leading social networks–Facebook and Twitter. Our classes on June 15 and July 14 are offered in partnership with the Chicago Tribune’s TribU.
Wednesday, July 6 | 6 p.m. to 8:30 p.m. | Tribune Tower | Click here for more info & to register
Tuesday, July 19 | 9 a.m. to 11:30 a.m. | Tribune Tower | Click here for more info & to register
Starting Your Own Blog on WordPress, $40
Whether you want to start blogging for business or pleasure, this introductory seminar is for you. First, we’ll show you how to set up own blog on the free WordPress platform. Then we’ll teach you how to create posts that will quickly gain an audience. Our class on July 19 is offered in partnership with the Chicago Tribune’s TribU.
Tuesday, July 12 | 9 a.m. to 11:30 a.m. | Tribune Tower | Click here for more info & to register
Social Media for Business: Creating Your Strategy, $125
Learn how to make social networks work for your business. In this intermediate course, we will show you how to design a strategy for your business using the leading social networks. We will focus on Facebook, Twitter, , YouTube, Flickr and LinkedIn.
Monday, June 27 | 9 a.m. to 11:30 a.m. | Tribune Tower | Click here for more info & to register
Tuesday, July 26 | 9 a.m. to 11:30 a.m. | Tribune Tower | Click here for more info & to register
Facebook for Business – Advanced Level Workshop, $125
Learn how to make Facebook really work for your business. In this advanced course, we will show you how to take full advantage of your Facebook Page–including its design, content, interactions, analytics and advertising campaign.
Attendees should bring their laptops and have already created a Facebook Page for their business.
Thursday, June 30 | 9 a.m. to 11:30 a.m. | Tribune Tower | Click here for more info & to register
Tuesday, August 9 | 6 p.m. to 8:30 p.m. | Tribune Tower | Click here for more info & to register
SEO for Business – Taught by Brent D. Payne, $150
Designed for both beginners and those with some SEO experience, this course is divided into two parts. First, we will teach you the basic principles of SEO. Then, we will go step-by-step through the key factors that search engines look at. This course is taught by Brent Payne, 435 Digital’s director of SEO and social media. Previously, Brent oversaw all SEO strategy for Tribune Company.
Tuesday, June 28 | 9 a.m. to 11:30 a.m. | Tribune Tower | Click here for more info & to register
Questions? Problems registering?
You can reach Tracy Schmidt, 435 Digital’s lead trainer, directly at any time. Her email is firstname.lastname@example.org and her direct line is 312-222-3099.
Tracy Samantha Schmidt developed and leads 435 Digital’s training program. Previously, Tracy was the editorial director of ChicagoNow and a staff reporter for Time Magazine. She has also taught several graduate-level courses on social media at DePaul University’s College of Communications.
Brent D. Payne teaches our advanced course specifically on SEO. He is an international expert on SEO, presenting regularly at Search Engine Strategies, Search Marketing Expo and PubCon. Before joining 435 Digital as director of SEO and social media, Brent oversaw all SEO strategy for Tribune Company.
Kat Bockli teaches our course, Introduction to Facebook and Twitter. She is an experienced corporate trainer with a background in both social media and SEO strategy. Before joining Tribune, Kat worked in production at Fox News Chicago, CelebTV.com and Geraldo at Large.