After the success of April’s  435 Digital bootcamp, we are doing it again. Renamed 435 Digital Masterclass, it is an all-day seminar designed for business owners and communications professionals.

The 435 Digital Masterclass will be held Friday, July 22 at Tribune Tower in downtown Chicago.  Topics covered include website development, search engine optimization (SEO), and social media strategy.  The individual sessions will be taught by myself and my colleagues at 435 Digital, including Brent Payne. See below for a complete itinerary.

The Masterclass will also feature a panel discussion with Chicago business leaders who excel at social media. Confirmed panelists include Geoff Alexander, executive vice president Lettuce Entertain You Enterprises and managing partner of Wow Bao; Lindsay Avner, executive director of Bright Pink; and Mari Luangrath, owner of Foiled Cupcakes. You can learn more about them on Twitter at @geoffalex @bebrightpink and @foiledcupcakes respectively.

Both a catered breakfast and lunch will be served during the Masterclass. It will run from 8:30 a.m. until 4:30 p.m. on Friday, July 22.  The entire event will take place in Campbell Hall, which is located inside the historic Tribune Tower.

Space is limited to 45 people to ensure an intimate learning environment. Participants are encouraged to bring their latops to follow the presentations, and free Wifi will be available. All particpants will also receive PDF copies of each presentation given during the Masterclass.

But wait, there’s more! The 435 Digital Masterclass, which is a $500 value, will be offered as a Daily Deal on  Instead of paying the full $500, you will be able to purchase a ticket for $250. To do so, please visit on Tuesday, June 14. The deal will go live at 12 a.m. on Tuesday, June 14.  Again, space is limited to 45 people. Once those deals sell out (and we’re pretty sure they will), that’s it.

Should you have questions, you can email me directly. If you are interested in registering for other 435 Digital classes, please visit our SEO and social media classes page.

435 Digital Masterclass Itinerary

Friday, July 22 | Tribune Tower’s Campbell Hall

8:30 a.m. Registration & breakfast

9 a.m.  Introduction to Website Development, SEO & Social Media

9:30 a.m. Building A Better Website

11 a.m. SEO for Business

12:30 p.m.  Catered Lunch

1 p.m. Social Media for Business

2:45 p.m. Panel on Social Media Strategy (featuring Wow Bao, Bright Pink and Foiled Cupcakes)

4 p.m.  Q & A session

4:30 p.m. End of Masterclass