Brent D. Payne, one of the leading experts in search engine optimization, is joining 435 Digital as our SEO and Social Media Director, effective today.

435 Digital is a digital marketing group that specializes in SEO, social media, web design and development, and customized training sessions. Brent’s expertise and decade of experience in digital marketing will be a great asset to the team.

A sought-after speaker, Brent has presented at search industry conferences in New York, London, Amsterdam, Sydney and Hong Kong–and that’s all in the last year.

As the SEO Director for Tribune Co,, he developed an SEO strategy that united the 70 websites under the Tribune umbrella. Those sites include the Chicago Tribune, Los Angeles Times, Baltimore Sun, as well as KTLA and WGN TV.  Under Brent’s three-year tenure, traffic from search engines to Tribune sites has tripled from half a million visits to 1.5 million visits per day.

Brent also knows how to use social media to promote a business. Just look at Brent’s Twitter profile, which has 27,568 followers at last count.

In his new role, Brent will design customized SEO and social media strategies for 435 Digital’s clients. He also will be available for speaking and training sessions for companies and businesses of all sizes.

“I am very excited about this opportunity to expand 435 Digital’s client base and help even more websites be successful in both SEO and social media,” Brent says. “We have assembled a great team of very talented people and I’m quite confident our clients are going to have some tremendous success stories. This is going to be a lot of fun!”

Brent also has become a great friend since he joined the Tribune, so that makes his joining the team all the more exciting.

-Bill Adee