Social Media A-Z: E is for Events

In social media, we focus on building our online relationships. We retweet helpful links. We like relevant Facebook fan pages. We upload funny videos. We comment on poignant blog posts. And oh yes, we meet up in person. You might say we “tweet up.” Events,...

#FreeJeansFail: Testing Facebook Deals

This morning, word spread quickly that The Gap was giving away 10,000 pairs of jeans to customers who checked in at the store using Facebook Places. It was one of the first Facebook Deals to go live, according to CNN. Ever the fashionable geeks, we rushed out the door...