announced the Top 25 Most Social Restaurants. Coming as no surprise, corporate giants like Starbucks and McDonald’s topped the list, but what did catch our attention were the rankings of Krystal and Pinkberry. Smaller restaurant chains can run equally as competitive social media campaigns, proving that size doesn’t matter. Restaurants like Krystal and Pinkberry have built their social media platforms on customer loyalty. A successful business used to be built on the literal word of mouth. With social media in the mix, our world has become word of mouth on steroids.

Red Robin has almost 100,000 Facebook fans and utilizes their opinions to learn about their business. Red Robin’s customer satisfaction vendor Empathica, distributed an online survey for a chance to win cash prizes. Those who took the survey were asked to recommend the survey to their Facebook profile page. 1,500 recommended the Red Robin survey, which the company estimates to be 225,000 positive impressions.

Andrew Datars, VP-product management at Empathica said, “We are trying to find those brand advocates and make it easy and rewarding to be promoters, to get out and advocate for the brand.”

Just don’t assume the only people on your Facebook page are your fans. Having the proper Facebook page up give legitimacy to curious potential customers who have heard about your brand. Ruby’s Facebook page get 1/3 the number of page views as the company’s main website.  Ruby’s is not alone, according to Vitrue’ restaurants make up 7% of brands in social media.

The Vitrue 25 Top Social Restaurants

  1. Starbucks
  2. Subway
  3. McDonald’s
  4. KFC
  5. Krystal
  6. Burger King
  7. Wendy’s
  8. Taco Bell
  9. Dunkin’ Donuts
  10. Chipotle
  11. IHOP
  12. Chili’s
  13. Jack In The Box
  14. Pizza Hut
  15. Dairy Queen
  16. Olive Garden
  17. Chick-fil-A
  18. Denny’s
  19. Pinkberry
  20. Boston Market
  21. Dominos
  22. White Castle
  23. Applebee’s
  24. In-N-Out Burger
  25. Arby’s