An ad for white out. Sound exciting? Not really.


Tipp-Ex Pocket Mouse White Out created an online advertisement that allows viewers to “white and rewrite” the ad story in as many ways and as many times as they want to. An interactive advertisement’s goal is to make you think, “wow, that‘s pretty freaking cool.” With a scruffy man out in the wilderness, a bear and a few props, this video does just that.

Accompanying this share-worthy video are widgets to post it on Facebook, and Twitter. Nearing 10 million views on YouTube you know it’s being passed around.

Don’t forget to click “shoot the bear” or “don’t shoot the bear” when it appears on the screen.

Enjoy!—HANA YI