The average Facebook fan is worth about $149.00 to your business.

With 500 million Facebook users, that’s a lot of potential dough! But just because someone “likes” your business page, it doesn’t mean automatic dollars. Anyone can set up a Facebook page, but not everyone can do it right (although, 435 Digital does it the best ;)).

Below are the top 10 tips on how to best prepare your social media campaign and how to setup your business Facebook page!

But first, here are questions to ask yourself before starting your Facebook campaign:

1. What is your message?

2. How much time are you going to spend on your Facebook page?

3. What do my customers want?

4. What are your goals?

5.  How are you going to measure your success- Fans, comments, new customers? 

6. What is your starting point?

7. What are you using as a benchmark?

8. What are your competitors doing?

9. How much money are you going to spend?

10. Who is going to be in charge of your Facebook page?
How to setup your business Facebook page:

1. Establish a business account NOT a personal account.

2. Obtain a Facebook vanity URL so that people can find you easily. In order to get  a vanity URL you need 25 fans. A vanity URL is a customized web address for your Facebook page.  When you create your page, Facebook automatically assigns you a URL with random letters and numbers.

3. Let people know you are on Facebook by adding your Facebok URL to your E-mail signature and any marketing materials (business cards, etc.)

4. Let your fans know what your business is doing by posting updates on your wall. Post  professional or business casual photos of yourself instead of company logos, so your fans can better relate to you.

5. Establish creditability in your field by sharing useful articles and links that interest your fans.

6. Add Facebook widget to your website and other social media accounts to strengthen brand identity.

7. Advertize special deals and promotions but familiarize yourself with Facebook rules to make sure you aren’t doing anything illegal by holding contests or giveaways.

8. Install appropriate applications to integrate feeds from your blog and other social media accounts into your Facebook profile.

9.Use Find Friends for suggestions s of other people you may know to expand your network. Look for mutual contacts on your fans’ friends lists.

10.  Find experts in your field and invite them as a guest blogger on your blog or speaker at your event. You can post blog entries on your Facebook through an RSS feed.—DANNI WYSOCKI

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